Whispers From The Feed
A three-episode, social-first horror anthology hosted by Harvey Guillén.
Rather than interrupt culture, Bacardí partnered with Remezcla to create an original entertainment property rooted in Latine tradition and digital anxiety.
A three-episode, social-first horror anthology hosted by Harvey Guillén.
Each episode elevated a painfully relatable online moment into gothic storytelling, blending Halloween theatricality with Día de Muertos symbolism.
The accidental like. The dreaded ellipses. And, of course, your tía.
Each tale unfolded as a monologue and concluded with a ritual cocktail woven naturally into the narrative.
The brand did not appear. It materialized.
Role
Pre-sale: Concept Art, Graphic Design
Post-sale: Motion Graphics & DesignCreative Team
Florencia Malena
Ramon Carazo
The Insight Gen Z no longer fears monsters.
They fear the feed. The accidental like. The typing dots that linger in silence.
The family comment that never dies.
The Idea A three-episode, social-first horror anthology hosted by Harvey Guillén. Each episode elevated a painfully relatable online moment into gothic storytelling, blending Halloween theatricality with Día de Muertos.
To elevate the visual storytelling of the proposal and inject a layer of dark comedy into each episode, we took iconic cult-classic horror movie posters and remixed them with real-world social media anxieties. The result is a series of parody posters that feel both deeply unsettling and instantly recognizable.
Sample Episode #1:
The Influencer Who Never Went ViralShe had the look, the captions, the ring light. But the algorithm ghosted her… and now she haunts your Explore page.
Sample Episode #2:
The Spirit of the Unused OutfitTrapped in your closet forever, this fit was built for the perfect thirst trap. But the party got canceled… and so did you.
Sample Episode #3
The DJ Who Played A Silent SetThey forgot to update the DJ booth. Now they scratch in silence, looping shame and ambient dread.
The Results
Three Instagram Carousels.
Three Social Videos.
+10 Million Impressions.
