For the past five years, I’ve partnered with My Code Media across both pre-sale and post-sale lifecycles—ranging from conceptual pitch decks to final campaign execution, with a specialized focus on Remezcla and HipLatina publishers.

WHISPERS FROM THE FEED

Bacardi

An original social-first horror series powered by Bacardí and Remezcla, blending eerie storytelling and immersive experiences to tap into Gen Z’s deepest fears.

See Bacardi full project →

FANZINKO DE MAYO

Éspolon

A countercultural content program reviving Posada's radical prints and fanzine culture's unapologetic chaos.

See Espolon full project →

TREND U

Google

Inspiring multicultural college students to break free from the micro-trend loop and reconnect with what genuinely moves them.

See Google full project →

REMEZCLA
XMAS PICKS

Doordash

Custom web assets and visual storytelling elements for a holiday-themed digital feature sponsored by DoorDash.

Creative Team: Florencia Malena

NUESTRO LENTE, NUESTRA TIERRA

Chevrolet

Conceptual design and logo design for a custom storytelling campaign following wildlife photographers.

Creative Team: Ramon Carazo

COMMON THREADS

Walmart

Conceptual design and logo design for a custom storytelling for Walmart’s “Nuevolution Project”, a storytelling campaign that celebrates latine artisans.

Creative Team: Ramon Carazo

SIPPING &
SERVING

McDonald's

Conceptual design and visual storytelling highlighting the daily confidence rituals of Latine creators.

Developed a campaign identity including custom logo design, social assets, and motion graphics.

Creative Team: MJ Baez

MIRROR,
MIRROR

Sephora

Campaign identity, custom logo design, and motion graphics for Sephora’s Latina Heritage celebration. Framing the vibrant stories, rituals, and diverse expressions of Latina beauty culture across social platforms.

Creative Team: Mariah Picou & Kathryn Boyd-Batstone